We take an approach with most of our clients that focusses on return on investment for the client. It paramount to us we develop the most potent solution from any given budget. Using the above design cycle to develop ideas, test our ideas and evolve our product development. In a way this is analogous to Darwinian evolution, imagine our product concept lives in the ‘petri dish’ and we must see that it evolves fit for its environment (the target market) so it can flourish. The smart
design strategy encourages tough analysis in the incubator because if the concept does not survive in the embryonic stage, this is far less risky/costly to our client than rolling out in the market prematurely. We pride ourselves on this business ethic. The product design cycle can be adapted to your budget, the greater the budget the more phases in the cycle.